Cookie and Privacy Policy


Pr. May 25, 2018, we must comply with the EU Data Protection Regulation (GDPR). We have updated our data protection policy to include more information about how Dansk Varmekabel A / S hereafter (DVK) protects your personal data, including how you can exercise your rights to your data. See below for the updated data protection policy.

Owner information
Dansk Varmekabel A/S
Lundagervej 102
DK 8722  Hedensted
Tel.: +45 76 75 80 30

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This privacy policy describes the personal information that is collected or generated (processed) when you use Dansk Varmekabel A / S’s (hereinafter DVK) website (“Site”) and DVK’s mobile applications (“App”). It also explains how your personal information is used, shared and protected, as well as your choices regarding your personal information and how you can contact us. 


DVK responsible for the processing of your personal data to the extent that you interact with DVK’s Website and App. DVK is referred to as “DVK”, “our”, “we” or “us” in this Privacy Policy.

WHAT personal information do we collect and WHEN?

We ask for certain personal information to provide the desired products and services. For example, if you make purchases, contact our customer service, wish to receive inquiries, create an account, participate in our events or contests, use our Website or App.

This personal information includes your:
· Contact information, including name, email address, telephone number, and shipping and billing address
· Login and account information, including username, password and personal user ID
· Personal information, including gender, hometown, date of birth, and purchase history
· Payment or credit card information may include photos, photographs and videos
information that you have provided or generated through our Websites or Apps, personal settings, including your wish list as well as marketing and cookie settings.

We collect additional personal information from you to enable specific features of our Websites and Apps. When you interact with our Websites and Apps, certain information is automatically collected from your device or Internet browser. For more information about this practice, see the “Cookies and Pixel Tags” section below in this Privacy Policy. This information includes:

device ID, call status, network access, storage information
storage information
· Cookies, IP addresses, referral heads, information for identifying your Internet browser and version, and web beacons and tags

TOOLS for handling the personal information we collect

When using our Apps and Sites, we advise in good time or obtain permission for certain actions. For example, we ask for your consent to use your location or send push messages. We obtain this consent through Apps or Sites or general permissions on your device. Your Internet browser or mobile device platform often offers additional tools that allow you to control when your device collects and shares specific categories of personal data. For example, your mobile device or internet browser may offer tools that allow you to change your cookie or location sharing settings. We recommend that you familiarize yourself with and use the tools on your device.   

WHY and HOW do we use your personal information?

We use your personal information in the following ways:

To provide the desired features of our Website, App and Services. When you use our Website and App, we use your personal information to provide the selected goods and services. For example, if you make a purchase on DVK or participate in an event or campaign, we will use the contact information you provide us to communicate with you about the purchase, event or campaign. If you contact our customer service, we will use information about you, such as delivery or payment information, or the product you purchased to solve your problem or answer your question. 

In order to use certain features of our Site and App, it is often necessary that you provide DVK with additional information or consent to use specific information in a particular way. In order to share social media content, you may also need to provide your social media user information to sign in.

For communication regarding our goods, services, events and other marketing

If you give your permission, we will send you marketing information and news about DVK’s products, services, events and other promotions. You may opt out of any authorization you have granted at any time. If you are already a DVK customer (for example, if you placed an order with us), we may use the contact information you provided to send marketing material on DVK’s similar products or services (if permitted by national law) unless you have opted out of receiving material from us. In other cases, we ask for your consent to send you marketing material. We may use the information you provide to us and information from DVK’s other goods or services, such as your use of DVK’s Website and App, your visits or purchases made directly with us, your participation in DVK’s events and competitions, to tailor inquiries about goods and services that you might be interested in. 

To operate, improve and maintain our company, goods and services 

We use the personal information you provide to us to operate our business. For example, when you make a purchase, we use personal information for accounting, auditing and other internal functions. We may also use personal information on how to use our goods and services, to improve your user experience and to help us diagnose technical and operational issues and to administer our Website and App. 

To protect the rights, property and security of our and others 

We also use your personal information on how you use our Website and Apps to prevent or detect fraud, abuse, unlawful use, violation of our Terms of Use and to comply with orders, regulatory requirements and applicable law. 

For general studies and analyzes 

We use information about how our visitors use our Website, App and services to understand customer behavior and preferences. For example, we use information on how visitors to DVKm search for and find items to better identify the best way to organize and present the product offering in our web store.  

Other purposes

We may also use your personal information in other ways, and we will notify you specifically of the time of collection and obtain your consent if necessary.

Legal provisions

In order to process your personal data, we must comply with certain legal requirements, depending on how you use our Sites and Apps. When you purchase DVK products from our Sites and Apps, we will use your personal data to fulfill our agreement with you. For example, we need your payment and contact details to deliver your order. When using our Apps, we need your permission for processing and certain limited purposes to fulfill our agreement with you. (e.g., for purchases through Apps). We also have to comply with other legal provisions such as our legitimate interest as a company to fulfill a legal obligation or protect your vital interests.

We also have to comply with other legal provisions such as our legitimate interest as a company to fulfill a legal obligation or protect your vital interests.


DVK’s division

DVK shares your personal information with:

DVK’s devices for the purposes and conditions set forth above third-party providers that process personal data on behalf of DVK, such as processing credit cards and payments, shipping and delivery, hosting, handling and maintaining our information, distribution of e-mails, surveys and analyzes, handling of brand and product marketing and administration of certain services and features. By using third-party services, we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data. 

Other third parties, to the extent necessary to (1) comply with governmental requirements, orders or applicable law, (2) prevent the illegal use of our Website and App, or violations of our Website and App Terms of Use and policies, (3) defend us against third party claims and (4) provide assistance in the prevention or investigation of fraud (e.g., counterfeiting) any other third party in which you have given permission

We may also transfer the personal information we hold about you if we sell or transfer all or part of our
company or assets (including in the event of restructuring, demerger, dissolution or liquidation).


Encryption & security 

We use a variety of technical and organizational security measures, including encryption and verification tools, to ensure the security of your personal information.

International transfer of your personal information

The personal information that we collect or process in connection with our Site and App is stored on our own server as well as a copy thereof with a partner. Some of the recipients of information with which DVK shares your personal information may be located in other countries. The laws in these countries may not provide the same level of protection for personal data as the country where you originally provided your information. However, when we transfer your personal data to recipients in other countries, we still protect this personal data in accordance with this Privacy Policy and in accordance with applicable law. 

We take measures to ensure compliance with applicable legal requirements when transferring personal data to recipients in countries outside the EEA or Switzerland that do not provide a sufficiently high level of data protection. We use various measures to ensure that your personal data transferred to these countries is appropriately protected in accordance with data protection rules. This includes adhering to EU standard terms, confirming that the recipient has approved the Binding Business Rules and complies with the Privacy Shield Framework.

If personal data is transferred within DVK, we use a group-wide data transfer agreement.

Storing your information 

We will keep your personal data for as long as necessary to fulfill the purpose of its collection as set forth in this Privacy Policy (unless a longer retention period is required by law). In general, this means that we keep your personal information as long as you keep your DVK account. For personal information in connection with the purchase of goods, we store this information longer to comply with legal obligations (such as tax and purchase law provisions for warranty purposes).


You have the right to request (1) access to your personal data, (2) an electronic copy of your personal data (3) correcting your personal data if they are incomplete or incorrect, or (4) deleting or limiting your personal data under certain circumstances under the applicable legal provisions. These rights are not absolute. If we have obtained your consent to process your personal data, you have the right to withdraw your consent at any time.

If you would like a copy of your personal data or exercise any of your other rights, please contact us at the contact details in the “Questions and Feedback” section below. 

Deselect direct marketing 

If you have a DVK account, you can opt out of marketing emails from DVK by contacting us on the contact details in the “Questions and Feedback” section below. 

COOKIES and pixel tags

DVK collects information, which may include personal information, from your browser when you use our website. We use a variety of methods, such as cookies and pixel tags, to collect the information, which may include (1) ip address, (2) personal cookie identifier, cookie information, and information about whether your device has software that can access certain features, (3) personal device identifier and device type, (4) domain, browser type and language, (5) operating system and system settings, (6) country and time zone, (7) previously visited websites, (8) information about your interaction with our Websites, such as click behavior, purchase and settings, as well as (9) access time and reference URLs.

Third parties may also collect information through Websites using cookies, third-party plugins and widgets. These third parties collect the information directly from your Internet browser and the processing of the information is subject to their own privacy policy.

We use cookies and pixel tags to track our customers ‘use of our website and to understand our customers’ preferences (such as country and language choices). This allows us to provide services to our customers and enhance their online experience. We also use cookies and pixel tags to gather general information about website traffic and website interaction and to identify trends and collect statistics so that we can improve our Site. We basically use three categories of cookies on our Sites: 

  • Functional: These cookies are necessary for the basic functionality of the Website and are therefore always enabled. Functional cookies mean that you will be remembered as you browse our Sites in a single session or from time to time if you wish. They make the shopping cart and payment process possible and help with security issues and regulatory compliance.
  • Performance: Performance cookies allow us to improve the functionality of our Site by following its use. In some cases, these cookies improve our processing time in response to your request and allow us to remember your website settings. Disabling performance cookies may degrade tailor-made recommendations and website performance.
  • Social Media and Ads: Social media integration cookies allow you to connect to your social networks and share content from our Sites via social media. Marketing (third-party) cookies collect information that helps tailor ads to your interests, both on and off our Sites. In some cases, these cookies involve the processing of your personal data. Disabling marketing cookies may cause you to see ads that are not as relevant to you, or that you cannot properly connect to Facebook, Twitter and other social media, and / or that you cannot share social media content.

You can always change your settings by going to “Cookie settings” at the bottom of each page of our Sites.

If you want a comprehensive and up-to-date overview of every third party who accesses your Internet browser (via DVK’s Site or otherwise), we recommend that you install a plugin for your Internet browser that is designed for that purpose. You can also choose to have your computer warn you every time a cookie is sent, or you can disable all cookies. You can do this in the Internet settings on each of your browsers and devices. All browsers are slightly different, so check your browser’s help to find the right way to change your cookie settings. Disabling cookies may result in you not having access to any of the features that make our Site and App more efficient, and some of our services will not function properly.

USE of DVK’s Site and App with Third Party Products and Services 

Our Sites and Apps allow you to interact with a host of other digital products and services. For example, our Site and App can be integrated with third-party devices to follow your social network and other digital services. 

If you choose to link your DVK account with a third party device or account, your privacy rights on third party platforms are governed by their respective policies. For example, if you choose to share your DVK interaction on a third party’s social media platforms, the information contained there is subject to the policies of those platforms. 

Our Site and App may, for convenience or for information, link to other (third party) websites and (third party) apps. Sites and apps linked to are subject to their own privacy notices or policies, which we strongly recommend you read. If we do not own or control any linked sites or apps, we are not responsible for their content, use of the websites or apps, or their privacy practices


Current legislation and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Site and in our App. If we substantially change our way of processing your personal information, we will give you prior notice or, if required by law, request your consent before implementing the changes. We strongly recommend that you read our privacy policy and stay abreast of our practices on our website. Our Privacy Policy was last changed in March 2018.

QUESTIONS and feedback
We are happy to receive questions, comments, and concerns regarding our Privacy Policy and Privacy Policy. If you would like to provide us feedback or have any questions or concerns, or if you wish to exercise your rights regarding your personal information, please contact Customer Service or our Data Protection Officer at our Privacy Office at:

Dansk Varmekabel A / S, 8722 Hedensted – +45 7675 8030

You are also welcome to send us an email at

If you contact us with a privacy complaint, we will evaluate it for the purpose of resolving the issue effectively and in a timely manner. You also have the right to file a complaint with the relevant supervisory authority in your country of residence. 

Reservations are made for printing errors, price changes, sold out and discontinued goods as well as changed specifications for the products

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